The first segment of the afternoon was "Working the Systems".
The first company was Altaworks Corporation. Their Panorama system automates performance management of real-time, production e-business infrastructures. They monitor live transactions and correlate their performance with systems such as applications servers to flag the causes of slowdowns in real time.
After that was BigFix. They use an inspector technology to monitor hardware and software on user PCs and allows IT to install patches and updates, modify registry keys, remove unwanted programs, etc.
Next came Juice Software which enables applications like Microsoft Word and Excel to be set to easily get dynamic data from corporate data bases, web sites, and content feeds.
Then Netliant showed their system for figuring out from SAN requirements which storage system components to buy. When you are getting dozens of backup tape drives, LAN switches, disk arrays, etc., etc., it's a very complex job to get all the parts right, so this automates it.
Next segment was "Working 9 to 5".
The first demonstrator was Zaplet with their Appmail 2.0 which integrates email with applications. Zaplet emails are updated from a server each time they're viewed and can do application things like let you fill in fields and push buttons.
Next was Compete with a system for analyzing click-stream data about what's happening on various web sites, especially your competitors. By processing an enormous volume of page request log entries provided by various ISPs (on an opt-in basis they say), they can tell you which pages are popular and which aren't on web sites. Looking at confirmation page visits you can see how many people are buying, and by following browsing histories you can find what they looked at before that. They showed some data about changes in viewership of various sites before and after the SuperBowl and in the booth they showed buying tickets on Priceline.
After that was Elance with its software for integrating sourcing and management of skills- and project-based services.
Finally, Octave Software showed WebOctave, their content management product that lets you edit web sites, send changes for approval, etc.
That was the last normal presentation. There was one more research presentation. This one was from NASA Ames Research Center showing work on the next generation air traffic control system.
Since the air traffic system is always running carrying real people, they can't do too much testing and prototyping on the real system. Therefore, they built a simulator that simulates all the flights they track and that can be run to do tests. Here are three pictures I took while he ran a 24-hour simulation in a minute or two showing where all the planes were going. You can see the early morning where most of the traffic is red-eyes going to the east and lots of traffic around Memphis, etc., for Fedex and other freight carriers. Then the East Coast wakes up and an enormous amount of traffic moves there, then it slowly grows across the country.
They have a major challenge in updating the old system that is so entrenched. He showed some simulations of planes running closer together and avoiding each other, as well as changes done to routing to lessen congestion.
The wrap up was done by the executive producers of other IDG conferences, Jim Fallows (Agenda), John Gallant (Vortext), and Tom Morgan (Digital Spectrum):
The last part on stage was the announcement of the presentations denoted as "Demo Gods":
While the formal presentations were over, the demonstration pavilion was still open.
Not all products were shown on stage. I cover many of the other products on the next page.